About — Flywheel

A little about Flywheel

Former
**RETAIL SENIOR BUYERS**
with years of experience spanning all categories

HQ in **MINNEAPOLIS**
+ sourcing in multiple countries in
**ASIA**

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STEVE ROSEN

President

Steve founded Flywheel Sourcing in 2009 bringing together over 25 years of experience in Buying, Sourcing and Product Development. Steve served as a Buyer and Sr. Buyer at Target and Venture Stores in a variety of categories with a focus on launching newness and innovation. When not working, Steve enjoys time with family, boating, cycling and the arts.

DANIELLE VANDERHOEF

Vice president of Accounts

Danielle spent 17 years at Target managing inventory, buying and leading a team as a Sr. Buyer. She worked in a variety of categories, including seasonal products, apparel, toys and home goods. In 2012, she went to Gander Mountain as a Product Manager, then Sportsman’s Guide, where she drove the sourcing and development strategy for apparel and footwear, as the Director of Softlines. For fun, Danielle loves to spend time with her family, go camping, travel and read.

GRETEL BROWN

Director of Accounts

Gretel worked at Target for 10 years gaining experience in both inventory and buying. As a Senior Buyer, she focused on Home categories. After leaving Target, Gretel broadened her experience into medical supplies with responsibilities including inventory management, procurement and product development. She enjoys walking, traveling and volunteering.

We’ll Run Your Program Like
a Well-Oiled Machine.

Born from major US retailers, we have 50+ years of combined experience in international merchandising and multiple country sourcing, giving our clients insider insight to what retailers want.