A little about Flywheel
Founded in
2009
Former RETAIL SENIOR BUYERS with years of experience spanning all categories
HQ in MINNEAPOLIS
+ sourcing in multiple countries in ASIA
STEVE ROSEN
Steve founded Flywheel Sourcing in 2009 bringing together over 25 years of experience in Buying, Sourcing and Product Development. Steve served as a Buyer and Sr. Buyer at Target and Venture Stores in a variety of categories with a focus on launching newness and innovation. When not working, Steve enjoys time with family, boating, cycling and the arts.
President
DANIELLE VANDERHOEF
Danielle spent 17 years at Target managing inventory, buying and leading a team as a Sr. Buyer. She worked in a variety of categories, including seasonal products, apparel, toys and home goods. In 2012, she went to Gander Mountain as a Product Manager, then Sportsman’s Guide, where she drove the sourcing and development strategy for apparel and footwear, as the Director of Softlines. For fun, Danielle loves to spend time with her family, go camping, travel and read.
Vice President of Accounts
GRETEL BROWN
Gretel worked at Target for 10 years gaining experience in both inventory and buying. As a Senior Buyer, she focused on Home categories. After leaving Target, Gretel broadened her experience into medical supplies with responsibilities including inventory management, procurement and product development. She enjoys walking, traveling and volunteering.
Director of Accounts
JUSTIN ORR
Working for Patina (a Twin Cities specialty gift boutique) for 5 years, Justin gained experience in product development, buying, strategic sourcing, and driving business growth. As a Buyer there, he focused on multiple product categories. After leaving Patina, Justin moved into CNC manufacturing and, later, outdoor furniture manufacturing. These opportunities expanded his knowledge of production processes, inventory management, quality assurance, and vendor relations. In his spare time, Justin enjoys traveling, amusement parks, road trips, and antiquing.
Account Manager
We’ll Run Your Program Like
a Well-Oiled Machine.
Born from major US retailers, we have 50+ years of combined experience in international merchandising and multiple country sourcing, giving our clients insider insight to what retailers want.
Our Capabilities
Timeline Development and Management
230+ Feet on the Ground in Asia
Packaging & Engineering Teams
Factory
Optimization
CPSC and CNAS Certified Lab in China
Costing Validation
QC and Compliance for Every PO
We help clients grow their ROI by:
•Retail Strategy and Growth Resources
•Quality Assurance and Compliance
•Efficiency in Supply Chain in Multiple Countries
•Speed of Development
•Optimize Factory Matrix
•Innovation
•Costing Validation and Negotiation
Our Commitment
•Ensure full transparency
•Have eyes, ears and feet on the ground in the U.S. and Asia
•Innovate product concepts to keep buyer interest alive
•Proactive partnership
•Consolidate vendor communication
•Drive a rigorous process that moves projects forward
•Look at the market and suggest growth opportunities